Face of the Philippines is the annual nationwide hunt for the newest and freshest faces that will pave way to the local and international fashion scene, produced by Art Personas. FOP is licensed event by Korea Models Association, the biggest modelling association in Asia, wherein the winners (3 males and 3 females) will be sent to Seoul, South Korea to compete against 32 countries in Asia Pacific and Middle East for the coveting title of Face of Asia — a segment annual event of Asia Model Festival.

Every year, representatives from the Philippines impress the judges and are consistent frontrunners, bagging several special awards and claiming finalist slots.

After several cycles, winners and representatives have established themselves in the Philippine modeling industry. Not only have they been on the runways of different designers, brands, and shows but also on the pages of major fashion magazines, look books and campaigns.

Asia Model Festival


Asia Model Festival consists of 3 events: ASIA 美 Festival, Asia New Star Model Contest or Face of Asia, Asia Model Awards, which carries out the purpose of discovering and uniting Asian models, with inclusion of promoting Asia’s extraordinary fashion and beauty industry. After having 32 countries throughout Asia participate in this event, Korea has become the primary destination of the project.

Following the past year, models from 15 countries (South Korea, China, Japan, Taiwan, Indonesia, Mongolia, Singapore, Malaysia, India, Thailand, Philippines, Vietnam, Kazakhstan, Myanmar, and Hong Kong) have participated in the events. Asia’s largest model entertainment festival, “Asia Model Festival ”, consists of various events, such as world-class fashion shows, award ceremonies, press time, and an Afterparty.